20/11/15
14/06/14
10/12/13
Animation
Animated story for the new App of the Italian Fashion Fair, Pitti - For Mirror Production
For Mirror Production, the animation has played a central role in the campaign for Pitti Smart. Dynamism and continuous creativity: these are the two coordinates on which we moved to give life to the drawings.
There was a particularly elaborate transformation of QR in the map of the Fortezza da Basso, within which Pitti takes place.
Client
Pitti Immagine
Produced by
Mirror Production
Director
Tommaso Valente, Niccolò Francolini
Post Production
New Solid - Mirror Production
Project Coordination
Mirror Production
Zoom, geometric patterns, colours and shapes that change in the space of a few frames. emphasize the attention to details that has always characterized works by New Solid.
Among the problematic sequences there are the overview of Florence, where every building has a unique and distinct opening animation, some of them take inspiration from the construction of Games of Thrones titles; the transformation of the QR code in the map of Fortezza da Basso.
Illustrations by Loris Alessandria
Firenze 4Ever…It’s Magic!
Introducing X Series
Animation
3D animation for the new Powersoft Audio Speaker. Developed with and for Mirror Production.
Powersoft is an excellence in the development of professional audio equipment. The new DEVA product is a versatile and powerful device. We chose to describe its features in a digital environment, totally made in After Effects.
Client
Powersoft
Produced by
Mirror Production
Director
Tommaso Valente, Niccolò Francolini
Post Production
New Solid
Project Coordination
Mirror Production
We have virtually disassembled the amplifier, and then showed its inner and its devices in three-dimensional perspective, so that to restore the complexity of the product and, at the same time, visually reproduce the idea of the sound depth that Deva produces.
Banca Leonardo
Buccellati
Powersoft
Advertising
New ADV for 2016 S/S Stefano Ricci Collection. Shooting, editing and VFX - For Events Production.
The campaigns that we curated for Stefano Ricci have always been full of an epic and a very strong pathos, in line with the company's trademark. They are a great example of the synergy between production, realization and postproduction which is the base of our projects.
Client
Stefano Ricci Luxury Men's Clothing
Produced by
Events Production
Director
Romeo & Valentino Conte
Director of Photography
Duccio Brunetti
Post Production
New Solid
Project Coordination
Events Production
We amplified the feeling of dizziness given by the camera movements of drones, working on added backdrops, a colour correction that has redefined the contours of a day, otherwise gray, and light cuts in the postproduction.
We had to create the illusion of an endless landscape but not familiar, almost otherworldly. Rather than using the available backdrops, we created matte painting backdrops, specially for the aerial shots.
The eagle, a symbol of Stefano Ricci, blends the fire, a dominant element, as red as the land of Elbe, through a complex study of digital compositing.
Stefano Ricci
Stefano Ricci
Stefano Ricci
Visual Effects
Music Video for the band Calibro 35. A Space-Western Opera by John Snellinberg Film.
The collective Snellinberg works with a very close craft cinematographic approach of the 60s and 70s. New Solid’s challenge in “Bandits on Mars” was double: to recreate Mars starting from Tuscan natural sceneries and do it through a retro and "human" re-reading of science fiction.
Client
Calibro 35
Produced by
John Snellinberg
Director
Patrizio Gioffredi
Director Of Photography
Duccio Burberi
Post Production
New Solid
Project Coordination
John Snellinberg Film
Spaceships built from old cars, green screen, added backdrops, contemporary art museums transformed into space bases and a proper title sequence have decisively contributed to this sci-fi western Italian work.
Monoscope
La Band del Brasiliano
Calibro35
Corporate Video
Shooting, Edit and Compositing of Corporate video for JW Marriott Venice luxury Resort. For Events Production.
The campaign for the luxury JW Marriott Venice Resort & Spa needed an image up to its style and elegance. From the shooting to the colour correction we pursued the idea of perfection.
Client
JW Marriott Venice
Produced by
Events Production
Director
Romeo Conte
Director of Photography
Duccio Burberi
Post Production
New Solid
Project Coordination
Events Production
The elimination of provisional elements in postproduction despite moving shots, was the final and more binding piece, an attention to details that is the trademark of our company.
IRBM
Tenute Rubino
